Making the end of one cinema visit the beginning of the next
React is the pulse survey tool transforming moviegoer attitude into exhibitor action. Embedded across Vista Cloud, React captures data that supercharges forecasting, scheduling, pricing, guest service, and personalised marketing.
Capture feedback in the moment. Survey invitations are sent to moviegoers after a session via email, or accessed via the Living Ticket. React captures feedback while the experience is still fresh.
Measure moviegoer sentiment instantly. Capture immediate movie reactions after each screening. These ratings add valuable context, helping you understand how each title was received by site and moviegoer persona.
Spot demand before films hit the big screen. Gain early insight into moviegoer demand for upcoming films. A simple swipe experience featuring dynamically updated posters provides an intuitive format for moviegoers, while you identify which titles are building momentum, and which may benefit from additional marketing support.
Purpose-built for the unique needs of cinema exhibitors, understanding your audience and operations
From marketing and programming to operations and commercial strategy, React helps you make smarter, faster, and more human-centered decisions.
High-completion, low-friction experience
Because React already knows who the moviegoer is and what they watched, surveys stay intentionally short and relevant, driving high completion rates.
Coming soon: Operational Feedback
Collect real-time feedback on cleanliness, courtesy, comfort, food & beverage, NPS, CSAT, and free-text responses, helping to identify issues and improve the guest experience.
Explore related content about React such as blog articles, videos and more.
Availability & requirements
React is a part of Vista Cloud’s Digital Enablement capability and is offered as a power-up or as a complimentary product for clients participating in a data-sharing agreement with Movio Research.
To use React, exhibitors require Vista's Digital Platform to deliver surveys and capture responses. OpComms and Movio EQ are recommended to automate survey invitations and target specific audience segments.
React survey results are surfaced in Horizon and Oneview, where you can explore movie sentiment and intent-to-watch insights alongside your existing operational and moviegoer data. Reporting includes metrics such as movie ratings, intent trends, and survey performance, helping teams make more informed decisions about programming, marketing, forecasting, and guest experience.
Following a completed session, Living Ticket web dynamically updates to replace the booking QR code with access to the React survey. Use of the Living Ticket is optional, however, as React can be implemented without it. The Living Ticket simply serves as an additional channel for survey access.
If you're using Lumos with MX Film (MXF), movie posters and artwork are taken care of automatically. MXF pulls distributor-approved posters, trailers, and movie metadata directly from the source, ensuring your content stays accurate and up to date without any manual effort.
If you're not using MXF, you'll need to manage poster artwork yourself. In that case, we recommend keeping your “Coming Soon” titles updated with the latest posters and promotional media. This helps moviegoers quickly recognise upcoming releases and gives them the context they need when responding to React surveys.
Related products
Oneview
Turning data into better decisions
Easily view guest CSAT and NPS insights gathered with React
Surface guest feedback summaries alongside operational data
Monitor rating trends to identify shifts in guest sentiment
