Movio EQ is the marketing platform built specifically for cinemas, helping teams transform audience insights into personalised campaigns, automated journeys, and measurable business results. Powered byVista's AI-driven intelligence layer, Movio EQ helps you identify the right audiences, deliver relevant communications at scale, and prove the impact of every campaign.
Know exactly who to target – and why. AI-driven insight layerssuch as Personas, Propensity, Customer Lifetime Value (CLV), and churn indicators help you understand who’ll love each film most, how they want to watch it, who drives the most value, and who needs re-engagement – so you can prioritise campaign spend and act with confidence.
Activate targeted campaigns with confidence. Turnaudience insights into action through intuitive segmentation, campaign creation, and audience targeting tools. Reach the right moviegoers with messages tailored to their behaviours, preferences, and relationship with your cinema.
Deliver perfectly timed, personalised communications at scale. Provide meaningful one-to-one experiences using dynamic content, conditional logic, and automated Journeys. From birthdays and loyalty milestones to targeted promotions and film recommendations, every communication can feel uniquely relevant.
Measure what matters. Connect campaign activity to measurable business outcomes. Track attendance, engagement, and revenue performance to understand what drives results and continuously improve future campaigns and make smarter investment decisions.
Personas
Audience segments of moviegoers based on behavioural data patterns, from Casual Crew to Popcorn Parents, for an additional layer of campaign precision.
Movio’s proprietary recommender system uses loyalty data to predict member tastes and identify the audiences most likely to enjoy each film for smarter targeting.
Movio EQ sits at the heart of Vista Intelligence, helping transform guest interactions, and audience behaviour into the signals that power insights across Vista Cloud. Vista Intelligence then surfaces these insights in Movio EQ to help marketers identify audiences, personalise engagement and measure impact with greater confidence.
Unlike general-purpose marketing platforms, Movio EQ is purpose-built for cinemas and powered by moviegoer behaviour. It connects audience insights with campaign execution and measurement, enabling exhibitors to deliver personalised marketing at scale while gaining a clearer understanding of what drives attendance and loyalty.
Movio EQ uses a unified data foundation that brings together moviegoer, transactional, operational, and feedback data from across the Vista ecosystem.
Loyalty – member profiles, rewards, transactions, spend, attendance, and lifecycle data.
Head Office – ticketing, film, item, cinema, and operational data.
React(optional) – survey responses, guest sentiment, and intent data captured through feedback programmes.
No. Movio EQ includes built-in integrations with Vista Loyalty and Vista Head Office, making it quick and straightforward for Vista-powered exhibitors to get started.
Movio EQ currently supports emailas the primary channel to deliver personalised and automated communications. However, native push notifications, SMS and social channel delivery are currently on our roadmap.
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Loyalty
Flexible loyalty programmes designed to increase engagement and repeat visitation:
