Simplify guest communications. Strengthen the guest experience.
Every booking confirmation, membership sign-up, and loyalty update is a touchpoint in the guest journey and an opportunity to reinforce your brand, helping create a more cohesive guest experience. OpComms builds on Movio’s email editor and templating capabilities, bringing operational and marketing emails into one centralised console for consistent, on-brand communications.
Self-service messaging with centralised control.OpComms provides a single platform for operational messaging across locations, departments, and campaigns, giving cinema teams the flexibility to create, manage, and distribute guest communications without relying on technical resources or external support. The result is more efficient communication workflows with reduced administrative effort.
Consistent branding at every guest touchpoint. By standardising operational templates with marketing emails in Movio, cinemas can use the same brand assets and imagery across operational and marketing communications. This creates a more consistent visual experience, helping build trust, strengthen brand recognition, and ensure every guest engagement feels professional and familiar.
Timely correspondence that keeps guests informed. Deliver the right message at the right moment with automated and event-driven communications, whether confirming a booking, sending a React survey invitation, or updating guests about membership subscriptions. Timely correspondence improves the guest experience, reduces uncertainty, and helps cinemas maintain meaningful connections.
Unlock promotional opportunities with conditional content.Tailor operational emails to each guest and their booking, from movie-specific imagery and promotional merchandise to sender details, subject lines, and preview text. Preview populated markers and conditional content before activation, helping cinema teams check each variation and deliver accurate, relevant communications with confidence.
Simplify cinema operational communications at scale
Keep guests informed with timely, relevant communications that reduce manual effort and help deliver a cohesively branded cinema experience.
Dynamic markers
Dynamic markers automatically populate personalized communications and transactional information.
Automated loyalty & subscriptions reminders
Automatically send emails to subscribers when their subscription is nearing the end of its billing period, letting them know it will renew.
Easily drag in sections such as banners and customise text, links, emojis, and background colours to suit your message.
Trigger-based communications
Dynamically send communications based on guest actions and transactions.
Schedule templates
Schedule themed email templates for holidays or promotions to automatically activate and deactivate during specified time periods.
Brand-controlled templates
Deliver consistent, branded experiences across every operational touchpoint with minimal effort.
Real-time updates
Exhibitors can update operational communications whenever they need to, enabling faster response to business requirements.
Learn more
Explore related OpComms content, including blog articles, videos and more.
Availability & requirements
OpComms is a part of Vista Cloud's Digital Enablement capability and while some functionality currently connects through the Movio EQ console, it is not a requirement to have the Moviegoer Engagement capability. See the FAQ below for more information.
OpComms Power Up
We recommend using the React power-up to capture guest movie reactions, intent to watch, and operational feedback.
No. OpComms is a Digital Enablement solution designed to manage operational communications. However, some communications that rely on audience engagement or loyalty data may require supporting Moviegoer Engagement services. OpComms and Movio EQ work together within Vista Cloud, but they serve different purposes: OpComms manages operational messaging, while Movio EQ focuses on marketing and audience engagement.
Available triggers include booking confirmations, such as tickets; membership and subscription confirmations; receipts; redeemable purchase communications, such as gift store vouchers and gift cards; and React survey invitations.
Available trigger types may vary depending on your Vista solutions and release version.
Markers are dynamic fields that automatically populate information within an email. For example, markers can insert details such as booking information, ticket prices, taxes, movie titles, showtimes, or customer information.
