API Platform


Vista Cloud’s API Platform is a hosted suite of APIs that connects your data, systems, and digital channels. Powered by Horizon and the Omnichannel API, it enables self-service access to trusted cinema data, seamless integration with third-party technologies, and secure digital transactions across customer-facing experiences. Whether you're building custom reporting, automating workflows, or creating new digital journeys, the API Platform gives your teams the flexibility to innovate faster and extend Vista Cloud to fit your business.


Omnichannel API

Built for modern cinema commerce, the Omnichannel API (OCAPI) provides the foundation for seamless digital experiences across websites, mobile apps, kiosks, and other sales channels. With support for ticketing, concessions, loyalty, subscriptions, and self-service journeys, it enables cinemas to deliver consistent guest experiences at every touchpoint while scaling with confidence. Vista’s own Lumos digital channels are powered by the Omnichannel API, demonstrating the flexibility, performance, and scale cinemas can rely on.


Movio EQ Data Out API

Give your teams direct access to Movio EQ data with the EQ Data Out API. This secure API enables authorised systems to retrieve a wide range of datasets, including member attributes, campaigns, email opens, link clicks, movie tags, and propensity data. Delivered in a structured, machine-readable format, the data can power custom analytics, audience insights, and cross-platform reporting. Built for flexibility, the API helps exhibitors get more value from their customer and campaign data.

Movio EQ Contact List API

The EQ Contact List API makes it easy to collect and manage subscriber data from external sources. Connect website forms and other digital channels directly to Movio EQ to automatically add contacts to targeted lists in real time. Reduce manual data imports, keep audiences up to date, and deliver more personalised marketing campaigns using the latest customer information.


Film Manager & Stock APIs

Keep operational systems connected and workflows moving with Vista Cloud's Integration Platform. Film and Stock APIs make it easy to access key operational data and scheduling information to inventory and stock records, enabling seamless integration with planning, reporting, and third-party business systems. For more advanced operational workflows, custom Procedure APIs provide a secure way to write data back to connected source-databases such as Head Office, Cinema, Vouchers, and Loyalty. This workflow helps cinemas automate processes, preserve valuable integrations, and modernize operations without disrupting existing business workflows. 

Expand your ecosystem with trusted partners

Extend the power of your connected cinema ecosystem through our network of world-class partners and trusted integrations.

Related products

Horizon

Connect data across your cinema ecosystem:
  • Secure access to trusted business data
  • Connect data across multiple sources
  • Enable integrations, reporting, and automation

Lumos

Extend digital experiences beyond standard channels:
  • Connect customer experiences with external platforms
  • Deliver consistent experiences across channels
  • Enable innovation with secure, scalable performance

Movio EQ

Cinema marketing data, unlocked: 
  • Access audience, campaign, and engagement data through secure APIs.
  • Sync subscriber data into Movio EQ.
  • Drive analytics, integrations, and personalised marketing.

Film Manager

Keep programming and operational systems connected:
  • Share film and scheduling data across systems
  • Streamline operations with connected workflows.
  • Improve planning with trusted operational data