Lumos Web
Modern, out-of-the-box cinema websites built to grow online sales.
Lumos Web is Vista's plug-and-play cinema website, built to help you grow online sales while simplifying website management. Whether as a complete website or through flexible website components, Lumos Web helps your guests discover films, purchase tickets, and stay connected to your cinema through modern, responsive digital journeys.
- Drive digital revenue. Convert more moviegoers with a quick to deploy website experience designed for frictionless discovery and purchase. Help your guests find the right film, experience, or cinema through intuitive features that drive conversion. Supported by studio official rich film content, showtimes, multilingual support, and promotional experiences. Flexible ticketing, secure payments, voucher and gift card support, and integrated concession ordering help moviegoers purchase quickly and with confidence.
- More self-service, better guest experiences. Guests increasingly expect the flexibility to manage their own plans. Lumos Web supports key self-service moments throughout the guest journey. Even after an initial purchase, guests can add food and beverages, change seats to sit with friends, and access self-service refunds. Lumos brings these touchpoints together into a single, connected cinema experience. This makes it easier for guests while helping cinemas reduce operational effort, increase basket size, and unlock additional revenue opportunities. Membership enhances the experience further by enabling guests to save payment methods, build watchlists, and access a wide range of loyalty benefits.
- Deliver connected digital experiences. As part of the wider Lumos ecosystem, Lumos Web shares functionality, branding, and content with Lumos Mobile, Lumos Kiosk, and Lumos Order. This means your digital channels work as a connected ecosystem rather than separate products, to create a consistent experience across every guest touchpoint. Configurations are managed in a shared content management system (CMS) designed specifically for cinema operations. By combining the functionality cinemas need with centralised management, Lumos helps simplify maintenance, reduce implementation effort, and minimise duplicated work across digital channels. Guest activity also remains connected through Living Ticket, giving cinema teams visibility across ticketing, concessions, loyalty activity, and fulfilment requirements throughout the guest journey.
Your cinema's digital front door
Flexible booking journeys
Configurable booking flows, advanced seat selection, ticket types, vouchers, gift cards, and secure payments that drive ticket sales and Support your unique ticketing and operational requirements.
Living Ticket Integration
Modular Website Components
Launch a complete cinema website or seamlessly integrate ready-made components, including ticketing, booking journeys, and promotional experiences, into your existing digital channels.
Coming Soon: Suggestive selling
Drive higher spend per visit by surfacing smart, contextual product recommendations for your guests at the right moments.

Rich film content management
Create engaging movie discovery with MovieXchange film metadata and media library, when configured, or with your own custom content and promotions.

Loyalty, memberships & subscriptions
Strengthen guest loyalty with integrated programmes that enable reward redemption, member-exclusive offers, subscription management, and personalised account experiences.
Security & compliance controls
Protect guest experiences with modern security, authentication, privacy, and compliance capabilities designed to support secure digital commerce and account management.
Availability & requirements
Lumos Web is available exclusively as part of Vista Cloud's Digital Enablement capability. It is built on the Omnichannel API and powered by the digital platform, with relevant Vista configurations supporting ticketing, loyalty, food and beverage, events, subscriptions, gift cards, vouchers, and payments.
Lumos Web Power Ups:
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Lumos + : Extend Lumos Web with bespoke, tailored browsing experiences, powered by Lumos' proven ticketing, loyalty and food & beverage capabilities.
Frequently asked questions
Lumos Web is designed for cinemas looking to launch, replace, or modernise their website with a proven Vista-built solution. Purpose-built for the cinema industry, Lumos Web combines a modern, responsive design with out-of-the-box cinema functionality, helping operators simplify website management while delivering a seamless guest experience.
For cinemas with an existing website or digital experience, Lumos Web can also support a modular approach, enabling ready-made components such as ticketing, booking journeys and promotional experiences to be integrated into existing digital channels.
'Omnichannel' means creating a consistent experience for guests across your digital sales channels, allowing them to move seamlessly between mobile, web, kiosk, and ordering touchpoints throughout their journey. Lumos Mobile, Lumos Web, Lumos Kiosk, and Lumos Order are built using shared components, functionality, and content management system (CMS) control.
This also helps cinemas manage their digital channels as a connected ecosystem rather than separate products. Branding, loyalty experiences, promotions, content, and many configuration settings can be managed consistently across channels while still allowing each channel to be tailored where needed.
OCAPI (Omnichannel API) is the digital commerce engine behind Vista's Digital Platform.
It powers the transaction, ticketing, loyalty, food and beverage, subscriptions, and guest-facing functionality used by Lumos products and other digital experiences built on the Digital Platform. OCAPI enables cinemas to adopt Vista-built channels such as Lumos Web and Lumos Mobile, build their own custom channels, or work with third-party providers while leveraging the same underlying digital commerce capabilities.
Lumos sits natively on top of Vista and can leverage data and functionality from across the Vista ecosystem, including ticketing, loyalty, subscriptions, food and beverage, events, MovieXchange, Living Ticket, and the Digital Platform. This allows cinemas to deliver connected guest experiences without relying on complex integrations between multiple systems.
No. Lumos Web and Lumos Mobile can be adopted together or independently, depending on your business needs. For example, you may choose to launch Lumos Mobile while retaining an existing website, or adopt Lumos Web without launching a mobile app.
If you already have a website, you can also retain your existing front end and leverage Vista commerce capabilities through Lumos+, or integrate ready-made Lumos components such as ticketing, booking journeys and promotional experiences into your existing digital channels. Whichever approach you choose, the shared platform and CMS help deliver a more consistent guest experience while simplifying management across your digital ecosystem.
Related products
Lumos Mobile
Branded cinema apps built for repeat visitation:
- Keep guests engaged from a device they use every day.
- Integrated loyalty, memberships, subscriptions, and rewards
- Connected web and mobile omnichannel experiences
Lumos Order
Frictionless food & beverage ordering:
- QR code and scan-to-order experiences
- Pickup and in-seat delivery options
- Designed to increase concession spend
Lumos Kiosk
Sleek, modern self-service experiences for the cinema foyer:
- Fast, intuitive ticketing and concession ordering
- Reduced queues and increased guest self-service
- Connected web, mobile, and in-cinema omnichannel journeys
